|To be frank, I've been very busy; not even enough time to |
catch up with the "House of Cards".
(Photo by Sybil Liberty via Flickr.)
So what's been going on?
Working 9 to 5, and then some
To start with we introduced our Powell Tate brand to the Australian market in February. This was timely in my opinion. Powell Tate is a specialist public affairs agency that is wholly-owned by Weber Shandwick. It has offices around the world, particularly in key government centres like Washington, DC, Brussels and Beijing (I used to run the Powell Tate office in Beijing). In my opinion we needed the brand to be introduced into Australia because of the nature and sophistication of the work carried out by the Corporate and Public Affairs Practice of Weber Shandwick Australia. Bringing the Powell Tate brand into the market has provided us the opportunity to put forward our point of differentiation more clearly in the market. Weber Shandwick Australia's Sydney Corporate and Public Affairs Practice moved holus-bolus to form Powell Tate. We share our offices with the Weber Shandwick team and continue to work with them on client projects where our specialisation services are required. If you want to find out more about Powell Tate Australia you can visit our website.
Apart from this development I have been busy working with a client on a product liability issue for the past month and a half. And we've had a few other crises popping up here and there for clients.
But time to muse ...
Between all of that I have managed to find some time to pen a few articles for some of our daily newspapers and our blog, and to contribute to a report on China's ambitions to achieve Market Economic Status (MES) in the World Trade Organisation (WTO). Here are links to those various musings, in reverse order:
Towards China Market Economy Status: A Powell Tate Report - This year will see the world's three largest economies - the EU, the US, and China - become increasingly involved in a complex trade tussle with considerable political and economic ramifications for themselves and the rest of the world. Powell Tate's offices in Beijing, Brussels, Washington and Sydney have produced this report that assesses the issues and what's at stake.
Four rules for crisis management success that PR managers don't get but should - working on some recent client crises I have become frustrated by many of their in-house and consumer marketing PR advisers. They have failed to understand that the dynamic of communications needs to change in a crisis, which has caused innumerable problems for the companies and lawyers involved. In this piece I try to set out four rules for PR managers to follow in order to be helpful in a crisis situation.
A 12-step program for Op-Ed success - I am often amazed by clients who think it is either very easy to have an opinion article published in a major newspaper or magazine, or by those who think it is so hard to do so it is not even worth trying. In this piece I have laid out 12 rules for success in getting opinion pieces published in major newspapers and magazines.
Former ministers find themselves with a lot of time on their hands - This piece was published during the Rolex-gate affair that received considerable media coverage in February. It was meant as a humorous take on the affair within the context of Chinese culture and superstition. A version of it was later published by the Australian Financial Review as Four Rolexes puts you on a death watch in China.
Earlier that month I had an opinion article published in the national daily broadsheet, The Australian, about former Human Services Minister Stuart Robert's ill-advised "personal" trip to Beijing to support a close friend and Liberal Party donor's business interests with China. That article was published as Stuart Roberts (sic.) in China: guilty of cultural naivety or foolishness.
With February and March so busy, I'm hoping for a quieter April.